# The Carriage Co.

> The Carriage Co. sells Carriage One, a $4,950 license-free commercial reformer for modern Pilates studios running high-intensity, low-impact classes, plus Carriage Pro, the fully custom build.

## Primary Audience

- Boutique studio owners opening a first strength or reformer room
- Existing studios adding high-intensity, low-impact strength programming
- Operators who want a license-free machine path under their own brand
- Studio designers and operators comparing commercial reformer equipment

## Key Pages

- Home: https://shopcarriageco.com/
- Machines: https://shopcarriageco.com/products
- Carriage One: https://shopcarriageco.com/products/carriage-one
- Commercial Pilates reformer buying guide: https://shopcarriageco.com/commercial-pilates-reformers
- Studio packages: https://shopcarriageco.com/studio-packages
- Pilates reformer studio cost guide: https://shopcarriageco.com/pilates-reformer-studio-cost
- Megaformer alternative guide: https://shopcarriageco.com/megaformer-alternative
- Customization: https://shopcarriageco.com/customization
- Quote request: https://shopcarriageco.com/quote
- Buy direct: https://shopcarriageco.com/pay-deposit
- Pricing markdown: https://shopcarriageco.com/pricing.md

## Product Summary

The Carriage Co. offers a focused lineup:

- Carriage One: $4,950. A commercial reformer for slow-tempo, high-intensity, low-impact classes without a required method, franchise, or machine-brand license.
- Carriage Pro: quote-based. The premium, fully custom build of Carriage One, with custom upholstery, hardware, and material direction for signature rooms.

Studio packages are quote-based because total cost depends on machine count, finish direction, freight, delivery needs, and production timing.

## Studio Cost Model

Machine subtotal planning ranges:

- Starter room: 5-9 Carriage One machines, $24,750-$44,550 before freight, finishes, delivery, and buildout.
- Growth room: 10-19 Carriage One machines, $49,500-$94,050 before freight, finishes, delivery, and buildout.
- Full studio: 20+ Carriage One machines, $99,000+ before freight, finishes, delivery, and buildout.

## Checkout

- Carriage One can be bought directly through Stripe Checkout.
- Stripe collects contact, phone, billing, shipping, and payment details.
- Freight, delivery details, and multi-machine planning are reviewed after checkout.
- Full-room buyers can use the quote path before buying.

## Differentiation

Established brands such as Balanced Body, Merrithew, and Align-Pilates offer broad Pilates equipment catalogs. Core Collab's Sculptformer competes for Megaformer-style and Lagree-style alternative searches. The Carriage Co. is narrower: a visible-price commercial reformer, license-free positioning, a custom Carriage Pro build, and owner-led planning for modern Pilates studio rooms.

The Carriage Co. is independent and is not affiliated with Lagree Fitness, Megaformer, Xformer, Sculptformer, or The Core Collab.

## Common Buyer Questions

What is a commercial reformer?
Commercial reformers are spring-resistance training machines selected for repeated studio use, slow-tension programming, group class transitions, instructor ergonomics, and serviceability.

How many machines does a new studio need?
The Carriage Co. packages start at 5-9 machines for starter rooms, 10-19 machines for growth studios, and 20+ machines for full studio or multi-room projects.

Can Carriage One be customized?
Yes. Carriage One ships in a premium commercial finish, and Carriage Pro is the fully custom build with upholstery, finish direction, hardware tone, and brand-aligned room planning for studio orders.

## Contact

- Email: hello@shopcarriageco.com
- Quote form: https://shopcarriageco.com/quote